H&M Group and Vargas Holding have taken a groundbreaking step in the textile industry by launching a joint venture called the Syre Project. This initiative focuses particularly on the recycling of polyester-based textiles, aiming to transform textile waste into valuable resources and thereby reduce global carbon emissions. With TPG Rise Climate also joining as a significant investor, Syre aims to bring a new breath to sustainable fashion.
The purpose of Syre is to reduce textile waste worldwide and convert these wastes into reusable high-quality polyester fibers. Going beyond current “bottle-to-textile” recycling methods, this process aims to provide a truly sustainable “textile-to-textile” recycling model. This approach allows the textile industry to transition from a linear production and consumption cycle to a circular economy.
With this initiative, H&M Group has also updated its own sustainability goals. The group aims to have 100% of materials used sourced from recycled or more sustainable sources by 2030. The first production facility of Syre is planned to be established in North Carolina and is expected to be operational within the year. Syre aims to open 12 more production facilities globally in the next decade, aiming to produce over 3 million metric tons of recycled polyester annually.
This revolutionary initiative is designed to promote sustainability in the textile industry and play a significant role in combating global warming. Syre aims to raise awareness both within the industry and among consumers, inspiring a greener future.