Angelina Jolie introduces a novel approach to the fashion world with her new fashion brand, Atelier Jolie. Offering users the opportunity to create their own designs and bring them to life with expert tailors and artisans worldwide, this platform aims to create a change in the fashion world.
Atelier Jolie and Sustainable Fashion:
Atelier Jolie prioritizes sustainability and ethical production practices. The brand focuses on reusing high-quality vintage materials and unused fabrics, emphasizing the reevaluation of old clothes and fabrics.
Collaboration with Chloé:
The first partnership of Atelier Jolie is with the iconic fashion house Chloé. The capsule collection, prepared in collaboration with Chloé’s creative director Gabriela Hearst, centers on evening wear.
Expectations from the Collection:
This capsule collection will breathe new life into evening wear and reflect a sustainable fashion philosophy. The collection will include pieces made from deadstock and low-impact materials.