TÜRKÇE
In April, Gucci made waves in the fashion world by hosting the first-ever fashion week in the metaverse. They showcased their new collection on a virtual runway and sold digital items for avatars to wear. This is an exciting development for the future of fashion and shows how the metaverse presents new opportunities for marketing and sales.
Gucci Metaverse and NFTs:
Gucci is heavily invested in the metaverse and NFTs (non-fungible tokens). They offer NFTs and other Web3-based products on a metaverse platform called “Gucci Vault.” This platform also features an exhibition called “Gucci Cosmos,” which tells the story of Gucci’s rich history.
Gucci also released a limited-edition NFT collection called “Supergucci.” This collection features artwork created by Gucci in collaboration with synth artists Janky and Guggimon.
Gucci’s Milan Fashion Week Metaverse Show:
Gucci brought Milan Fashion Week to virtual spaces like gaming platforms Roblox, Zepeto (South Korea), and QQ (China). This provided an immersive experience and brought the feeling of being part of the fashion world to the metaverse.
Gucci Ancora: A New Beginning in the Metaverse:
Gucci’s fashion show, led by new creative director Sabato De Sarno, was presented under the name “Gucci Ancora” at Milan Fashion Week. The show was presented in three different metaverse experiences on the Roblox, Zepeto, and QQ platforms.
Gucci’s investments in the metaverse are an exciting development for the future of fashion. The metaverse allows brands to reach new audiences, create innovative marketing campaigns, and sell new products. This trend, pioneered by Gucci, shows how fashion will continue to evolve in the coming years.
